Editing & Ghostwriting
Featured Projects
Other featured Editing & Ghostwriting projects
Companies That Replace People with AI Will Get Left Behind (2023)
A recent blog for a client in Harvard Business Review
Tesla's Sky-High Stock Is A Sign Of Wall Street Losing Its Focus On Focus (2017)
An article for a client published in Forbes Online
3-D Printing Playbook (2018)
An article in the Harvard Business Review written for a client
Don’t Let Digital Transformation Make You Less Human (2020)
An adaptation of a client’s book into a blog article for Harvard Business Review
Overcoming Corruption in Emerging Markets (2015)
Published client Ideas in the Stanford Social Innovation Review
People Offer Better Ideas When They Can’t See What Others Suggest (2015)
Adapted an academic’s research paper into a blog article for Harvard Business Review
Experience & Background
Landry has experience working on short- and long-term projects. Short pieces can be a few hundred words, and long book projects can approach 100,000 words. For short pieces, he is comfortable working as either the editor or as a full ghostwriter. For books and longer pieces, he typically asks the client to provide a detailed outline or rough first draft of the proposed project, before discussing how they’ll collaborate on a project.
The Ideal Client
…is an academic, consultant, entrepreneur or executive who has a strong idea to convey to a broad, non-technical audience, but who lacks the time or skill to express it in writing in a convincing way. Landry collaborates with his clients to get a better understanding the idea and to develop a persuasive account for their intended audience and publisher. He works as both an editor and a co-developer of business and management ideas.
Editing & Ghostwriting Projects Process
Getting started
It’s important that clients have a clear idea of what they’d like to convey to business readers. Initially, nothing needs to be written down, though Landry has found that for some people (including himself), writing things down helps to clarify a notion.
Working on a project
Landry meets with clients to listen to their idea and provide feedback. He then discusses where and how the client might present the idea as:
A blog
A long article
A series of articles
A book
He also helps clients consider where they should publish their piece – with a commercial publisher, a non-profit, or one of the many emerging varieties of self-publishing.
Planning the Writing
When it comes to the actual writing, Landry takes time to consult with clients to help them decide what they need and how he can help them. What’s more important, making the prose readable, or structuring the ideas into a coherent argument?
Do they need help with the writing?
Do they want to write the initial draft, and then have the prose edited to make it more persuasive?
Do they need conceptual advice on presenting their argument, including developing the idea?
Before getting far into the project, these things need to be clearly defined and agreed on.
For clients on a tight budget who already have a fully developed idea, he’ll work with them to assess their project needs — prose editing or perhaps project management — and then make a referral from his list of contacts for a writer or editor who fits their budget.